Behind the Scenes at the Ft. Lauderdale JMM Retreat

 About a year ago, Shannon became a facilitator of the JMM and said she just wants to lead life changing retreats in beautiful places. And she did. In June, and October and February and March in Italy, the mountains of New Jersey, Ft. Lauderdale and Costa Rica! Here's the story of my experience of her leading the Joy|Money Matrix™ process.

About a year ago, Shannon became a facilitator of the JMM and said she just wants to lead life changing retreats in beautiful places. And she did. In June, and October and February and March in Italy, the mountains of New Jersey, Ft. Lauderdale and Costa Rica! Here's the story of my experience of her leading the Joy|Money Matrix™ process.

Joy|Money Matrix™ certified facilitator Shannon M Shannon Hernandez is doing amazing work for and with her clients using the tool.

It actually boggles my mind. Back in February I traveled to Ft. Lauderdale to experience her take on the JMM. I encouraged her to add her own flair to the matrix and she did- in signature Shannon style. As a leader in storytelling marketing for confident experts, I knew Shannon was going to use the JMM as a framework from which to help her clients rebalance their product/service portfolios and their marketing.

What I didn't know was that she would add in another exercise on mission, vision and purpose that not only would impact her clients and but also change fundamentally the way I see my own business and my role in it.

Before I share what those changes are, though, let me give you some context. I've been in business for 13 years. 13 years starting from a freelance wholesale fashion sales rep and hourly hustling to consulting and coaching and ultimately to creating models like the JMM. For years I have been a solo entrepreneur content to make my money, get paid for my time and expertise and go home.

It's a great way of life no doubt. And I knew there was more for me- I just didn't know what it might look like. I've had some false starts with investors who wanted to partner to create something that would change lives and was truly scalable. But nothing ever worked out as I had imagined so I continued to work with small numbers of clients- both small business owners and execs and teams at larger companies. All the while I have been operating according to repeatable models that I have only just started documenting. Now I realize that those models are the scalable business I was trying to create years ago.

Which brings me back to Shannon's JMM retreat in Florida. I've been through mission/vision/purpose exercises before but this one somehow was different.

Here's what I came up with:

Purpose - We believe that we are ALL more than enough.

Vision- We are a company that prioritizes contribution and creativity in commerce.

Mission - We will be the top provider of proven business tools to elite entrepreneurs who desire creative, profitable and world changing growth.

The last one- mission- is scary. And it's supposed to be. It's also energizing AF because it gives me something to shoot for. I'm a good coach. I'm a good consultant. But my superpower is creating a repeatable system to get results after I've done it intuitively over time. And Shannon's take on my Joy|Money Matrix™  helped me to see that crystal clear after blindly feeling for it in the dark for nearly a decade.

My LLC has been called Life Shifted Media for a LONG time. Now I know what Life Shifted is selling- models like the JMM (and soon my Customer Experience model) as well as the intellectual property of other seasoned business owners.

Life Shifted has its purpose/mission/vision and now it has its marching orders. Thank you Shannon and your particular approach to the Joy|Money Matrix™. I love you and am honored that you include the JMM in the powerful work you do.

ATTN: if you're a coach/consultant/mentor and are interested in adding a powerful tool to the work you are already doing- please be in touch.